Automation tips & tricks blog

Everyone assumes the answer is always “automate it”. It isn’t. Here’s the four-step framework I use to work out what’s worth building, what’s worth binning, and what needs help from a human.

Finding Zapier support in Australia is easy. Finding a legitimate Zapier partner with the technical chops, experience and genuine knowledge of the market is considerably harder. This is an honest attempt to create the list that Zapier’s Solutions Partner directory should be giving you, but isn’t.

The Zapier partner directory doesn’t always make it easy to find specialists who are actually based in the UK. This roundup covers five who are, with an honest look at what each one does, how they work, and where they’re likely to be the right fit.

Building the same Zap over and over with slightly different filters? There’s a better way. Here’s everything you need to know about Paths — Zapier’s native tool for conditional, branching automations.

A practical, no-fluff guide to Zapier’s 2026 pricing – what you get on each plan, how tasks work, and which tier actually makes sense for your business right now.